Marketing Campaign Management Services for B2B
Marketing campaign management services are the planning, running and reporting of your campaigns as one programme across every channel you pay for. Eicra Soft Limited in Dhaka writes the brief, agrees the audience and channel roles, runs the build and approvals, then reports what each channel returned against your target. We work inside your own ad accounts and billing, and report every month.
One exit at each step. Your accounts, your budget, always. Scoping is free. The diagnostic returns a written verdict on the campaigns you are running now: what is tracked, what is duplicated and what should stop. You can act on it yourself, hand it to another supplier, or move to the pilot campaign.
The written verdict is yours to keep.
One call 01 Scope · free
2 weeks 02 Diagnose · $1,500, half credited to the next step
3–4 weeks 03 Pilot · $4,000, one campaign live
After the pilot 04 Production · from $6,000, the full programme
Monthly 05 Managed Ops · from $750 a month, media budget excluded
What do campaign management services include?
The service covers the strategy, planning, multi-channel execution, tracking and live optimisation of your campaigns as one programme, starting with the audience and one written brief. They cover an audience and channel plan, tracking and asset setup, an approval route before anything publishes, and a monthly report showing what each channel returned for the money spent.
Campaign brief
One signed brief holding the objective, audience, offer, message and the key performance indicator (KPI) the campaign is judged on. Every later decision is checked against it. If the target changes, the brief is signed again, so no one works to an old goal.
Channel plan
The media plan: each channel gets a written role, a budget share and a publishing date, so nothing runs twice or unowned. The plan shows who owns each channel. When results come in, budget moves to the channels doing their job, with the reason written down.
Tracking setup
Naming rules, Urchin Tracking Module (UTM) parameters, conversion events and dashboards agreed before launch, so the report at the end needs no rebuilding. Tracking is tested with a test conversion before any spend starts. A campaign does not launch on broken measurement.
Approval route
A named approver for copy, creative and spend, with a fixed turnaround, so launches stop waiting on an unread message thread. The approver is named in the brief, with a backup for holidays. Nothing publishes and no budget moves until that person signs.
Live optimisation
Weekly changes to budget, audience and creative inside the agreed limits, with every change written into the campaign change log. Each change states what it should do before it is made. The next week shows whether it worked, and the log keeps both.
Monthly reporting
One reporting file per month with channel attribution: spend, result, cost per result and the decision recommended for next month. The numbers come from your own accounts, so you can check every figure. The report also says what did not work.
Not included: The media budget itself, which stays in your own billing · ad accounts or billing held in our name · channels outside the agreed channel plan.
Where does multi-channel campaign management pay off?
Multi-channel marketing campaign management pays off where several channels chase the same buyer. Most programmes start with paid search and paid social, then add lifecycle email and organic content, because those four are where budget and message drift apart the fastest.
| Channel | Its job in the plan | What it reports |
|---|---|---|
| Paid search | Keyword, budget and landing page decisions logged against the brief before any spend starts. | Cost per click (CPC) and cost per acquisition (CPA) |
| Paid social | Audience, creative and frequency planned per platform so the same buyer is not billed twice. | Click-through rate (CTR) and return on ad spend (ROAS) |
| Lifecycle email | Sequences timed around the campaign so the inbox message matches what the ad promised. | Open rate and click rate per sequence |
| Organic and content | Publishing dates tied to the campaign’s content calendar, with each piece given one named owner. | Visits and leads from each published piece |
What happens in one live campaign week?
One live week of marketing campaign management runs from the Monday numbers to the Friday report, with a named person signing every spend change before it goes live. The campaign management process is only trustworthy when each step is visible, so the board below shows the plan, the budget pacing and the run log for one week.
Campaign plan · Abc Ltd · 4 weeks
One briefjudged on one number, cost per qualified lead · monthly spend cap in writing
Week 1launch approved
Week 2this week
Week 3weekly changes
Week 4monthly report
Channel and roleBudgetSpend vs plan to date
Paid searchdecisions logged against the brief
40% of budgeton plan
Paid socialone buyer, never billed twice
30% of budgetahead of plan
Lifecycle emailthe inbox matches the ad
10% of budgeton plan
Organic and contentone named owner per piece
20% of budgeton plan
Tracking names agreed before launch
Week 2 · run log
Mon
Numbers pulled against the briefspend, result and cost per result, per channel
Tue
Gaps traced to channel and audiencepaid social ahead of plan on one audience
Wed
Changes proposed with expected effectmove 5% of budget from paid social to paid search
Thu
Approver signs the spend changeXxx Yyy signs; the monthly cap stays the same
Fri
Change logged and result reporteddate and reason written to the change log
Numbers are pulled again every Monday; the monthly report closes the month with spend, result, cost per result and a recommended budget decision.
Illustrative week. Yellow marks where a person signs; every budget, audience and creative change is logged with its date and its reason.
How is an integrated campaign managed?
Integrated marketing campaign management runs in five steps. We scope the channels and the budget, diagnose what is running now, pilot one campaign end to end, produce the full programme with tracking and approvals, then run and report it monthly.
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01 One callScope A free call to list the channels, the budget, the approvers and the one number this campaign has to move.
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02 2 weeksDiagnose We audit the campaigns running today and return a written verdict on tracking gaps, duplicated spend and the channel to fix first.
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03 3–4 weeksPilot One campaign is planned, built, approved and launched end to end, so the process is proved on live spend before the programme scales.
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04 After the pilotProduction The full programme is set up: integrated campaign strategy, channel roles, tracking, the approval route, the calendar and the reporting template.
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05 MonthlyManaged Ops Campaigns are run, optimised and reported every month, with a written change log and a recommendation for where the next budget goes.
| Step | Time | Price | You receive |
|---|---|---|---|
| Scope | One call | Free | Channels, budget, approvers and the target listed |
| Diagnose | 2 weeks | $1,500, half credited to the next step | A written audit of tracking, duplicated spend and what to fix first |
| Pilot | 3–4 weeks | $4,000, one campaign live | One campaign planned, approved, launched and reported |
| Production | After the pilot | From $6,000 | The full programme: roles, tracking, approvals, calendar, reporting |
| Managed Ops | Monthly | From $750 a month, media budget excluded | Campaigns run, optimised and reported, with a change log |
Who handles campaign planning and execution?
Campaign planning and execution fails when one generalist owns everything. Each programme has a named campaign manager, channel specialists, an analyst for tracking and reporting, and a reviewer who signs before anything publishes. You know each person by name before work starts. The reviewer is not the builder, so every change is checked twice.
Campaign manager Owns the brief, calendar and log
Channel specialist Builds and optimises the ad accounts
Content lead Plans assets against the campaign calendar
Analyst Sets tracking and writes the monthly report
Reviewer Signs copy, creative and spend changes
Account lead Runs the calls and the approvals
Do you need a campaign agency every month?
Not every company needs a marketing campaign management agency every month: a full managed programme pays off when six or more channels run in a normal month. With fewer, the five questions below return a written diagnostic, one pilot campaign, or data analytics reporting only while your team keeps running the work.
1. How many channels run in a normal month?
2. Who owns campaign reporting today?
3. How is monthly spend decided?
4. Is conversion tracking working right now?
5. Who approves copy and spend?
Which level do you need?
Answer the five questions and the checker suggests the smallest useful step. That may be the diagnostic alone, one pilot campaign, reporting support only, or a full managed programme. The diagnostic then confirms the answer in writing before any programme fee.
Run one pilot campaign
Several channels with partial tracking: prove the brief, the approval route and the reporting on one campaign before handing over the whole programme. The pilot costs $4,000 and runs one campaign end to end. The full programme is quoted only after you have seen its report.
A first estimate; the diagnostic confirms it.
How the verdict is decided
Six or more channels → full managed programme
Mostly first options (three or more) → start with the diagnostic
Tracking fully working → reporting support only
Mixed answers → run one pilot campaign
Why choose Eicra Soft Limited for B2B campaigns?
Choose Eicra Soft Limited for business-to-business (B2B) marketing campaign management because one named owner keeps the brief, the calendar and the log, so every spend decision has a written reason. Most B2B campaign management is split between a freelancer, a tool and whoever has time. Customer data in audience lists is handled under Article 28(3) of the General Data Protection Regulation (GDPR).
Article 28(3)(h) GDPR says the processor “makes available to the controller all information necessary to demonstrate compliance with the obligations laid down in this Article”.
Without one campaign owner
This is how many campaigns run today. Each channel has its own owner, its own report and its own number. Budget moves on opinion, approvals wait in a thread, and at month end no one can say which channel produced the result.
!!!!!
- Each channel reports a different number at the end of the month
- Spend moves on opinion, with no written reason behind it
- Nobody can say which channel actually produced the last result
- Approvals sit unread in a thread until the launch date passes
With one named owner
One person owns the brief, the calendar and the change log. Every spend change has a written reason and a signature, and one monthly report gives everyone the same number. The report below is an illustrative example, not a client result.
Monthly campaign report · Sample client
SpendInside the capResultAgainst the briefCost per resultPer channelChanges6 logged, 6 signedNext monthBudget advised
Illustrative example
- One report per month, one number everyone agrees on
- Every spend change carries a written reason and date
- Channel roles are fixed before the budget is split
- A named approver with a fixed turnaround signs everything
Is outsourcing campaigns and ad accounts safe?
Outsourcing marketing campaign management to an offshore team is safe when access to live budget is controlled in writing. As a Bangladesh-based company, we work inside your own ad accounts and billing, under a non-disclosure agreement (NDA) and processing terms, with named logins and every spend change written to a log you can read. Reviewed by Mohammad Nazrul Islam, Managing Director
What is signed before any file moves?
Every agreement below is in place before any campaign plan, customer list or budget figure is shared. That means an NDA, processing terms wherever customer data is used, and a written spend cap. We work only in your accounts, with named logins.
NDA first — signed before campaign plans, customer lists or budget figures are shared with us.
Processing terms — Article 28(3) GDPR terms apply wherever customer data enters an audience list.
Your accounts — we work in your ad accounts and your billing, never in our own.
Named logins — individual logins only, removed within one working day of a person leaving.
Spend limits — a written daily and monthly cap that no one on our side can raise.
Which controls apply while work runs?
You keep control of the money and the data for as long as the work runs. You own the accounts, the creative and the audience lists. Every change is logged and signed, and you can leave with thirty days’ notice, with everything handed back.
Ownership You own the accounts, the creative, the audience lists and all campaign data.
Change log Every budget, audience and creative change recorded with its date and its reason.
Approvals Nothing publishes and no cap changes without the named approver signing first.
Exit Thirty days’ notice, with accounts, files and reporting handed back in full.
Certifications No certification is claimed here until the team actually holds one.
What proof do you get before you pay?
Before you pay for marketing campaign management, you get the written diagnostic before any programme fee, and a pilot campaign that proves the process on live spend before the full retainer. The three figures below are our own commitments on every programme.
2 weeks
For the written diagnostic of the campaigns you run today: what is tracked, what is duplicated and what should stop.
3–4 weeks
From a signed brief to the first campaign live, when tracking works and an approver is named.
Every change
Signed by your named approver before it goes live, then logged with its date and its reason.
Case studies: campaign results for named clients are added here as those clients give permission.
What do buyers ask about marketing campaign management?
Buyers of marketing campaign management services ask nine questions before signing. They cover cost, timing, what integrated campaign management means, how channels run as one campaign, and whether AI can run it alone. They also cover taking over from an agency, which channels we run, how customer data is protected, and what is outside the scope.
What do campaign management services cost?
The two-week diagnostic costs $1,500, with half credited to the next step. A pilot campaign is $4,000, the full programme starts from $6,000, and monthly management starts from $750 a month. Each price is agreed before work starts. Your media budget is never part of the fee; it stays in your own billing.
When does the first campaign go live?
About three to four weeks from a signed brief, assuming tracking is working and an approver is named. The diagnostic alone takes two weeks. Where conversion tracking has to be rebuilt first, add a week, because launching on broken measurement wastes the budget it is meant to prove.
What is integrated campaign management?
Integrated marketing campaign management means running several channels as one campaign instead of several separate efforts. One brief sets the audience, the offer, the brand voice message and the target number. Each channel, from paid search to lifecycle email, is given a written role and a budget share, and one report at the end shows what every channel contributed.
How is a multi-channel campaign managed?
Each channel gets one owner, one role and one budget share, fixed before launch. Numbers are pulled weekly against the brief, changes are proposed with an expected effect, and a named approver signs anything that moves spend. Every change is written to a log you can read.
Can AI run a campaign without people?
No. Tools can generate variants, shift budget between audiences and flag anomalies quickly, and they cannot own a claim, a legal risk or a spend decision. A named person signs every budget and message change here, and the tool’s suggestion is recorded next to that decision.
Can you take over from our agency?
Yes. The diagnostic starts with a review of your live campaigns, budgets and tracking, and nothing running is paused or changed without your written sign-off. Your campaign history stays in your own accounts. We take over one channel at a time, so nothing goes dark during the handover.
Which channels do you run?
We run paid search, paid social, lifecycle email and organic content, inside accounts you own. Each channel gets a written role and a budget share in the plan. If a campaign needs a channel outside the agreed plan, we say so at the diagnostic instead of passing it quietly to someone else.
How is our customer data protected?
Processing terms under Article 28(3) of the GDPR are signed before any customer list enters an audience. Work starts under an NDA, with named logins only, and access is removed within one working day of a person leaving. Audience lists stay in your ad accounts, and we keep no copy.
What is outside the scope?
The media budget itself is outside the fee and stays in your own billing. We do not hold ad accounts or billing in our name, and we do not run channels outside the agreed plan. We also do not promise a number of leads, sales or a return on ad spend, because those depend on your product, price and market.
Get a written campaign audit before you commit to a retainer.