Campaign Management
Marketing campaign management services put one plan behind every channel you already pay for. We write the brief, agree the audience and the channel roles, run the build and the approvals, then report what each channel returned against the target you set. As a Dhaka-based company, we plan and run campaigns for international companies inside your own ad accounts and billing, with one campaign manager, one channel specialist and one analyst on every programme, and hand the reporting back every month.
One exit at each step. Your accounts, your budget, always. Scoping is free. The diagnostic returns a written verdict on the campaigns you are running now: what is tracked, what is duplicated and what should stop. You can act on it yourself, hand it to another supplier, or move to the pilot campaign.
The written verdict is yours to keep.
One call 01 Scope · free
2 weeks 02 Diagnose · $1,500, half credited to the next step
3–4 weeks 03 Pilot · $4,000, one campaign live
After the pilot 04 Production · from $6,000, the full programme
Monthly 05 Managed Ops · from $750 a month, media budget excluded
What is included in marketing campaign management services?
Marketing campaign management services are the strategy, planning, multi-channel execution, tracking and live optimisation of your campaigns as one programme, starting with the audience and one written brief. They cover an audience and channel plan, tracking and asset setup, an approval route before anything publishes, and a monthly report showing what each channel returned for the money spent.
Campaign brief
One signed brief holding the objective, the audience, the offer, the message and the single number the campaign is judged on.
Channel plan
Each channel gets a written role, a budget share and a publishing date, so nothing runs twice and nothing is left unowned.
Tracking setup
Naming rules, Urchin Tracking Module (UTM) parameters, conversion events and dashboards agreed before launch, so the report at the end needs no rebuilding.
Approval route
A named approver for copy, creative and spend, with a fixed turnaround, so launches stop waiting on an unread message thread.
Live optimisation
Weekly changes to budget, audience and creative inside the agreed limits, with every change written into the campaign change log.
Monthly reporting
One marketing campaign reporting file per month: spend, result, cost per result and the decision recommended for the next month.
Not included: The media budget itself, which stays in your own billing · ad accounts or billing held in our name · channels outside the agreed channel plan.
Where does multi-channel marketing campaign management earn its fee?
Multi-channel marketing campaign management pays off where several channels chase the same buyer. Most programmes start with paid search and paid social, then add lifecycle email and organic content, because those four are where budget and message drift apart the fastest.
Paid search
Keyword, budget and landing page decisions logged against the brief before any spend starts.
Paid social
Audience, creative and frequency planned per platform so the same buyer is not billed twice.
Lifecycle email
Sequences timed around the campaign so the inbox message matches what the ad promised.
Organic and content
Publishing dates tied to the campaign calendar, with each piece given one named owner.
What happens in one live week of marketing campaign management?
One live week of marketing campaign management runs from the Monday numbers to the Friday report, with a named person signing every spend change before it goes live. The campaign management process is only trustworthy when each step is visible, so the board below shows the plan, the budget pacing and the run log for one week.
Campaign plan · Abc Ltd · 4 weeks
One briefjudged on one number, cost per qualified lead · monthly spend cap in writing
Week 1launch approved
Week 2this week
Week 3weekly changes
Week 4monthly report
Channel and roleBudgetSpend vs plan to date
Paid searchdecisions logged against the brief
40% of budgeton plan
Paid socialone buyer, never billed twice
30% of budgetahead of plan
Lifecycle emailthe inbox matches the ad
10% of budgeton plan
Organic and contentone named owner per piece
20% of budgeton plan
Tracking names agreed before launch
Week 2 · run log
Mon
Numbers pulled against the briefspend, result and cost per result, per channel
Tue
Gaps traced to channel and audiencepaid social ahead of plan on one audience
Wed
Changes proposed with expected effectmove 5% of budget from paid social to paid search
Thu
Approver signs the spend changeXxx Yyy signs; the monthly cap stays the same
Fri
Change logged and result reporteddate and reason written to the change log
Numbers are pulled again every Monday; the monthly report closes the month with spend, result, cost per result and a recommended budget decision.
Illustrative week. Yellow marks where a person signs; every budget, audience and creative change is logged with its date and its reason.
How is an integrated marketing campaign managed, from brief to report?
Integrated marketing campaign management runs in five steps. We scope the channels and the budget, diagnose what is running now, pilot one campaign end to end, produce the full programme with tracking and approvals, then run and report it monthly.
01 One call
Scope A free call to list the channels, the budget, the approvers and the one number this campaign has to move.
02 2 weeks
Diagnose We audit the campaigns running today and return a written verdict on tracking gaps, duplicated spend and the channel to fix first.
03 3–4 weeks
Pilot One campaign is planned, built, approved and launched end to end, so the process is proved on live spend before the programme scales.
04 After the pilot
Production The full programme is set up: integrated campaign strategy, channel roles, tracking, the approval route, the calendar and the reporting template.
05 Monthly
Managed Ops Campaigns are run, optimised and reported every month, with a written change log and a recommendation for where the next budget goes.
Who handles campaign planning and execution?
Campaign planning and execution fails when one generalist owns everything. Each programme has a named campaign manager, channel specialists, an analyst for tracking and reporting, and a reviewer who signs before anything publishes.
Campaign manager Owns the brief, calendar and log
Channel specialist Builds and optimises the ad accounts
Content lead Plans assets against the campaign calendar
Analyst Sets tracking and writes the monthly report
Reviewer Signs copy, creative and spend changes
Account lead Runs the calls and the approvals
Do you need a marketing campaign management agency every month?
Not every company needs a marketing campaign management agency every month. Answer the five questions below and the panel returns a verdict: a written diagnostic, one pilot campaign, a full managed programme, or reporting support only while your team keeps running the work.
1. How many channels run in a normal month?
2. Who owns campaign reporting today?
3. How is monthly spend decided?
4. Is conversion tracking working right now?
5. Who approves copy and spend?
Which level do you need? Answer five questions.
Run one pilot campaign
Several channels with partial tracking: prove the brief, the approval route and the reporting on one campaign before handing over the whole programme.
A first estimate; the diagnostic confirms it.
How the verdict is decided
Six or more channels → full managed programme
Mostly first options (three or more) → start with the diagnostic
Tracking fully working → reporting support only
Mixed answers → run one pilot campaign
Why choose us for business-to-business marketing campaign management?
Choose us for business-to-business (B2B) marketing campaign management because one named owner keeps the brief, the calendar and the log, so every spend decision has a written reason. Most B2B campaign management is split between a freelancer, a tool and whoever has time. Customer data in audience lists is handled under Article 28(3) of the General Data Protection Regulation (GDPR).
Without one campaign owner
!!!!!
- Each channel reports a different number at the end of the month
- Spend moves on opinion, with no written reason behind it
- Nobody can say which channel actually produced the last result
- Approvals sit unread in a thread until the launch date passes
With one named owner
Monthly campaign report · Abc Ltd
SpendInside the capResultAgainst the briefCost per resultPer channelChanges6 logged, 6 signedNext monthBudget advised
Illustrative example
- One report per month, one number everyone agrees on
- Every spend change carries a written reason and date
- Channel roles are fixed before the budget is split
- A named approver with a fixed turnaround signs everything
Is it safe to outsource marketing campaign management and ad accounts?
Outsourcing marketing campaign management to an offshore team is safe when access to live budget is controlled in writing. As a Bangladesh-based company, we work inside your own ad accounts and billing, under a non-disclosure agreement (NDA) and processing terms, with named logins and every spend change written to a log you can read. Reviewed By Eicra.com team
What is signed before any campaign file moves?
NDA first — signed before campaign plans, customer lists or budget figures are shared with us.
Processing terms — Article 28(3) GDPR terms apply wherever customer data enters an audience list.
Your accounts — we work in your ad accounts and your billing, never in our own.
Named logins — individual logins only, removed within one working day of a person leaving.
Spend limits — a written daily and monthly cap that no one on our side can raise.
Which campaign controls apply while the work runs?
Ownership You own the accounts, the creative, the audience lists and all campaign data.
Change log Every budget, audience and creative change recorded with its date and its reason.
Approvals Nothing publishes and no cap changes without the named approver signing first.
Exit Thirty days’ notice, with accounts, files and reporting handed back in full.
Certifications No certification is claimed here until the team actually holds one.
What proof do you get before paying for marketing campaign management?
Before you pay for marketing campaign management, you get the written diagnostic before any programme fee, and a pilot campaign that proves the process on live spend before the full retainer. The three figures below are our own commitments on every programme.
2 weeks
For the written diagnostic of the campaigns you run today: what is tracked, what is duplicated and what should stop.
3–4 weeks
From a signed brief to the first campaign live, when tracking works and an approver is named.
Every change
Signed by your named approver before it goes live, then logged with its date and its reason.
Case studies: campaign results for named clients are added here as those clients give permission.
What do buyers ask about marketing campaign management?
How much do marketing campaign management services cost?
Marketing campaign management services are priced per step, and each price is on the price cards at the top: a two-week diagnostic with half its fee credited to the next step, a pilot campaign, the full programme, then monthly management. Your media budget is never part of the fee; it stays in your own billing.
How long before the first campaign goes live?
About three to four weeks from a signed brief, assuming tracking is working and an approver is named. The diagnostic alone takes two weeks. Where conversion tracking has to be rebuilt first, add a week, because launching on broken measurement wastes the budget it is meant to prove.
What is integrated marketing campaign management?
Integrated marketing campaign management means running several channels as one campaign instead of several separate efforts. One brief sets the audience, the offer, the message and the target number. Each channel, from paid search to lifecycle email, is given a written role and a budget share, and one report at the end shows what every channel contributed.
How is a multi-channel marketing campaign managed?
Each channel gets one owner, one role and one budget share, fixed before launch. Numbers are pulled weekly against the brief, changes are proposed with an expected effect, and a named approver signs anything that moves spend. Every change is written to a log you can read.
Can generative AI manage a campaign without human oversight?
No. Tools can generate variants, shift budget between audiences and flag anomalies quickly, and they cannot own a claim, a legal risk or a spend decision. A named person signs every budget and message change here, and the tool’s suggestion is recorded next to that decision.
Get a written campaign audit before you commit to a retainer.