What do buyers ask an AI marketing agency?
Buyers of AI marketing services ask twelve questions before the first call. Cost comes first, because that is the question everyone opens with. Then come where to start, quality, accounts, facts, AI search, writing and handover, followed by next steps, switching agencies, data and what we will not promise. Reviewed by Mohammad Nazrul Islam, Managing Director
How much do AI marketing services cost?
Each service is priced in fixed steps, and the price of each step is agreed before work starts. The written diagnostic costs $99 for brand voice, prompt engineering and email personalization, credited to the pilot. Pilots are $1,200 for brand voice and $399 for prompt engineering or email. Campaign management starts with a $1,500 audit. Model usage and tool subscriptions are paid by you, directly to the provider.
Which service should we start with?
Brand Voice Guidelines, in almost every case. Prompts are written against the voice and editing is graded against it, so both are guesswork until the guideline exists. If you already have a written, current voice guideline that your writers actually follow, start with Prompt Engineering instead.
Will the content still sound like AI?
Not if the guideline is specific. Generic output comes from generic instructions, so we build word lists, banned phrases, sentence-length rules and worked examples, then a named editor rewrites anything that misses them. You see the edit log, so you can check which rule was applied.
Do you work in our own accounts?
Yours, wherever the platform allows: your CMS, your email service provider and your ad accounts. Our access is named and least-privilege, and it is removed at handover. You receive the prompts, guidelines, templates and reports as files you keep, not as a login you rent.
Who checks the facts in AI-written content?
A named human editor, before publishing. Every claim, number, quote and product detail is checked against the source you supply, and anything unverifiable is removed or flagged rather than published. The edit log records what changed and why, so an approver can audit a piece in minutes.
Can you get us into AI answers?
Yes, as part of content editing rather than as a trick. Assistants quote pages that answer a question directly, name their sources and use clean structure, so we edit for answer-first paragraphs, sourced numbers, schema and clear headings. Placement inside an assistant cannot be bought or guaranteed.
Do you write content or only edit?
Both, and the split is agreed at kickoff. Drafting is done with your prompts inside your tools; editing is always human. You can keep drafting in-house and buy editing only, because the editor and the guideline are where the quality difference actually comes from.
What do we get at handover?
The voice guideline, the prompt library with versions and owners, the editing checklist, email segments and templates, campaign rules and the reporting sheet. Everything is exported into your own accounts and documented, so your team can run the programme without us from the first week.
What happens after the scoping call?
Four things happen, in this order.
- We send a written note of the problem, the service that fits and the diagnostic price.
- An NDA, and a DPA where personal data is involved, are signed before any file moves.
- The diagnostic runs and ends in a written verdict you keep.
- You decide whether to pilot, take the verdict elsewhere, or stop.
Can we switch from our current agency?
Yes. The diagnostic starts with a review of what your current agency built: prompts, guidelines, email journeys and ad accounts. Nothing running is paused or deleted without your written sign-off, and the handover is done one service at a time, so nothing goes dark while it moves.
How is our data kept safe?
Work starts under an NDA, with processor terms under Article 28(3) of the GDPR wherever personal data is involved. Access is named and least-privilege, in your own accounts, and removed at handover. Customer data is never pasted into public AI tools, and certifications are listed only when they are held.
What will you not promise?
We do not promise rankings, a place inside an AI assistant’s answer, open rates or revenue figures, because those depend on your market, your list and the platforms themselves. We commit to the work: written guidelines, tested prompts, edited content, and reports you can check against your own accounts.
